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Marketing Articles

This section of the blog is a collection of short articles and video clips on designed to help you get a little smarter in the field of Marketing. 

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Robyn Allan | GetSmarter's Wonderwoman
Blog - Marketing
Monday, 06 September 2010 11:22

By the newsletter team

Robyn Allan, GetSmarter’s stalwart marketing and events manager, has been at the company since the beginning – she was one of the first three GetSmarter staff. She took a few minutes out of her crazy work schedule to share a bit about herself.

 
Marketing | Plain and simple guide to search engine optimisation
Blog - Marketing
Thursday, 02 September 2010 09:28

By Anna Malczyk

If you’ve read anything about internet marketing, you’ve probably encountered the term “search engine optimisation”, or SEO. What is it, and how do you use it? Here’s a quick guide to getting started with SEO.

 
Marketing | GetSmarter Student Feedback
Blog - Marketing
Monday, 12 July 2010 16:31

Excellent support and although it's distance learning it feels as if your lecturer is just next door!
Colette Maasdorp

The GetSmarter delivery model is outstanding; it's opening a new way of extending knowledge in your own time at home.
Hannelore Harms

 
GetSmarter's family ties | About Rob and Sam
Blog - Marketing
Friday, 04 June 2010 09:00

By the Newsletter team

Regular SmartyPants readers may not be aware that GetSmarter is a family business. In 2008, GetSmarter grew out of the sectional title training company, Paddocks, which was started by Prof Graham Paddock and his wife Mandy in 2005. GetSmarter is run by Graham and Mandy’s sons, Sam and Rob: Sam is the managing director, while Rob is the operations director. Here’s the lowdown on how they got involved in the family business.

 
Labour law | Skills development in the workplace
Blog - Marketing
Monday, 17 May 2010 00:00

By Rob Paddock

SDA, SDLA, SETA, SAQA, NQF, ETQA, CHE

Some form of secret coded language? Perhaps the electronic password to a Swiss bank account? A military communication? I’m afraid not. These are just a few examples of the lingo thrown around in education, training and accreditation circles. In this article, I hope to unpack the first three acronyms listed above, and in a subsequent article we will look at the last four.
 
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