GetSmarter Blog

Here is a fascinating video that may change the way you think about marketing your business. It introduces the concept of the “attention” economy, where your time and attention has become the most valuable resource in a world that is drowning in new information.

Since GetSmarter is all about education and new approaches, we’d like to share this video with you to open up your mind to a different way of looking marketing, business and your daily activities. Maybe it will spark a new idea or will shift your mindset?

We hope you’ll take two minutes to focus your attention on this clip!

By Paul Jacobson

I just read a terrific article by Mirriam Seddiq, an American defence attorney, titled “The Law, a Love Affair of Sorts” about her love affair with the law and the difference between how law students experience legal practice and what it is like when you are actually at the front lines. It is the sort of post law students should read because law school rarely prepares students for what legal practice is like after they graduate. Seddiq writes from the perspective of a criminal defence attorney but her observations are relevant to virtually all areas of legal practice:

By Paul Jacobson

Cell C recently revealed its new logo at a press conference in Johannesburg. According to its press release:
"At a press conference in Johannesburg yesterday, Cell C which for the past nine years has been associated with a red logo and spotted “C”, revealed a refreshing new black and white logo with the “C” in the latter part of Cell C, placed within a solid circle."

By Anna Malczyk

The internet is a fascinating place filled with useful information, entertaining media and tools to make your life much easier. Anyone with a computer and internet connection can shop online, socialise with friends, do their banking, book a holiday and access all manner of videos, music, stories and news.



By Paul Jacobson


Concerns about privacy have sparked a controversy in South Africa focused on Google Street View, a visual layer which Google recently added to its Google Maps offering in South Africa and which has been available in a number of other countries worldwide for some time now.