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This blog is a collection of short articles and video clips designed to help you get a little smarter.

The SmartyPants Newsletter is a free monthly newsletter that sends you the best of our blog articles each month. Click here to sign up. Click on the categories below to view all articles. 

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Marketing | Plain and simple guide to search engine optimisation Print E-mail

Marketing Thursday, 02 September 2010 09:28

By Anna Malczyk

If you’ve read anything about internet marketing, you’ve probably encountered the term “search engine optimisation”, or SEO. What is it, and how do you use it? Here’s a quick guide to getting started with SEO.

 

Creative Writing | In praise of the plodder Print E-mail

Lifestyle Thursday, 02 September 2010 09:18

By Ron Irwin

How many times has an author insisted to me that she is a better writer than some bestselling novelist, and thus it ought to be easy to get her published?
 
My reply is always the same and always will be the same: people do not buy “drivel”. They buy books that allow them to have an emotional experience that is superior to everyday life. The writing people buy may be workmanlike, but it is professional, and the stories and the characters have resonance. 

 

Business | The changing face of entrepreneurship in South Africa Print E-mail

Business Thursday, 02 September 2010 09:03

By Gareth Cotten

The idea of entrepreneurship has undergone some sweeping changes in the recent past, and nowhere more so than right here in SA. These are just a few of the reasons for, and outcomes of, people having an entirely different take on going into business for themselves.

 

Pimp my English | Can vs. may Print E-mail

Business Monday, 30 August 2010 00:00

By Anna Malczyk

You may remember your school English teacher preaching about the difference between starting a question with “can” or “may”. The distinction is important because it helps make your meaning clearer – which is the goal of good communication!

 

Pimp my English | Bare and bear Print E-mail

Business Monday, 30 August 2010 00:00

By Anna Malczyk

Bare and bear are homophones, which are words that sound the same but are spelled differently. Here’s a quick overview of just some their different meanings – you may be surprised how many there are!

 
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SmartyPants Newsletter - September 2010